Inventory Selection:  

PETCO offers a wide selection of freshwater and saltwater fish to swim and investigate every watery nook of your tank. Along with the fish, there are plants, live rock and sand, invertebrates, and supplies for your hatchery. This site offers 169 varieties of fish for your saltwater tank, but that’s not all. Fish selection is scaled by size. So in reality, the catch is far greater. The same is true with the 81 different species of freshwater fish, from the African Butterflyfish to the Zebra Danio. A collection of invertebrates and corals, from the inexpensive Bumblebee Shrimp to the more exotic Bubble Coral, will increase your aquarium experience and will mesmerize your family and friends.

Keeping your aquatic life healthy or maintaining the cleanliness of your tank is easy with the large selection of products offered from this store. From additives to testing equipment, the volume of supplies ensures your water maintains the proper conditions for your precious inhabitants. And should something upset the balance in your fish’s health or the quality of the water in your tank, you can find what you need to fix the problem. Copious medications & vitamins are available to return your aquatic life to full vigor. And everything from a large collection of aerators to UV clarifiers & sterilizers can re-invigorate conditions in your tank.

This site offers several hundred items of décor from coral caves to figurines to artificial plants. Hobbyists of all ages can enjoy placing just the right tank decoration to compliment the fish and aquatic life. Disney’s The Little Mermaid Ariel can spark the imagination of a child as much as a treasure chest full of pirate-themed objects can rekindle carefree, youthful memories for adults.

And don’t miss the “Bottomless Bowl & More” Feature. This is a subscription service allowing selected food and supplies to be delivered automatically to you. In addition to food, this feature includes other essential products to keep your aquarium functioning at maximum efficiency. Choose from over 3,000 products across the site displaying the Bottomless Bowl icon. Items purchased this way are then delivered to you on a recurring basis on a schedule you define.

Another nice reason for the time-conscious shopper to bookmark this site is the support of products for pets other than your online aquarium supplies. This capability accommodates one stop shopping for all your pet needs.

Ease of Use:  

Customer ease is the hallmark of this website’s layout. The number of ways to search for just the right product is worth mentioning. You can shop by category, type, size, or price range. And what’s nice, you just click on one of the available options, such as freshwater fish for “Under $10”, and all the products within your budget are shown side-by-side. Naturally, the capability for searching the entire site exists. The categorization of products down the left side of the screen is both logical and complete with submenus to simplify selection.

This online store has a strong feature for the comparison shopper. The ability to compare up to five products at once is available throughout the site. For example, take saltwater fish. Can’t decide between a Bicolor Angel, Black Tip Heraldi Angel, or a Black Nox Angel fish? Select the compare box and then the compare feature. Your selections are displayed side-by-side with the information necessary to make an informed decision.

Another nice feature that makes this site helpful is the easy ability to find items on sale. Select a product area and the first display is the items on sale and the top-rated sale items. This feature can help the shopper with little time to find the items needed while saving money at the same time.